These seasonal product releases go viral on social media. Fans and collectors eagerly show off their merch hauls as they build their stash of Starbucks promo. Unique cup design is a brand staple. Starbucks’ iconic red holiday cup just celebrated 25 years of promo success. Keeping tradition alive, Starbucks partnered with design brand Pantone on an exclusive color-pop collection available at select stores in the Asia Pacific region.

The Starbucks + Pantone collection brings playful energy to six types of drinkware and four lifestyle accessories. Starbucks says the three vibrant colors are meant to inspire new ideas and bold experiences. The color Knockout Pink (PANTONE 16-2130) is unapologetic, Brilliant Blue (PANTONE 18-4247) is confident and poised, and Cockatoo (PANTONE 14-5420) represents freshness.

Starbucks gets promo-happy in the summer, releasing new merchandise for the season, Pride Month and Independence Day. On May 9, Starbucks released a summer collection of reusable drinkware in select U.S. stores featuring bright hues with iridescent finishes. From a cotton candy swirl tumbler to a bubblegum pink cold cup, this drinkware is sure to draw attention.

For the cherry on top, customers who bring a clean reusable cup to Starbucks will receive a 10-cent discount on their order, and Starbucks Reward members receive 25 stars. This is in line with the company’s goal of eliminating single-use cups by 2025 by encouraging every customer to either use their own mug or borrow a reusable to-go mug.

Starbucks wants to see its customers using its branded merch with every order. With major collabs like Starbucks + Stanley continuing to excite fans, it might just be possible.