Promotional Pens Pin Your Brand In Customers’ Minds
In 2017, Bon Appétit wrote that custom pens had become “restaurant postcards,” replacing the matchbook. The food magazine declared that “the best way to remember a meal is to steal a pen.”
It’s not just happening in restaurants, either. In 2012, Paper Mate surveyed office workers, and 100% admitted to stealing a pen – and 1 out of 5 did it on purpose. Most (50%) will steal a pen because it writes smoothly or effortlessly. For others, it’s because they like the way it looks (36%) or simply because they like the color (34%).
But there’s another reason why someone would swipe a pen – because it’s meaningful. It’s the pen they used to buy their first home, the pen from a first date, the pen they used to sign a marriage license or to open a new business.
Promotional pens make great giveaways, and not just at trade shows. Nearly 70% of promo pen recipients who had received a custom pen in the past year remembered the name of the advertiser.
Writing instruments are perfect for brand awareness, the No. 1 reason why people buy promotional items. High-end promotional pens are great for HR gifts, employee recognition (both in-office and remote) and conferences/executive meetings, and ballpoint pens, highlighters and gel pens make great giveaways for trade shows and everyday customer interactions.
One of the best things about writing instruments is that they’re a portable way to promote your brand. These giveaways land directly in the user’s hand and keep your company name on the go.
Whether they’re in a pocket, a purse or on a desk, customized writing instruments push out your message on a daily basis. They can promote your updated branding, your current messaging or even a specific value that you’re offering. And a high-quality pen never goes out of style.
What’s more, the introduction of innovative multi-function writing instruments, means more promotional pens to choose from – think stylus pens or whimsical moptoppers for touchscreens – and more ways to wow customers.
For businesses interested in more eco-friendly promo, there are plenty of plastic pens made from recycled materials. Manufacturers are also combining customized pen body styles, clips and ink types, as well as developing new decoration methods to make your custom logo pop in full color.
In this increasingly digital world, consumers haven’t written off writing instruments. They are still relying on these tools for creativity and productivity. Put a custom pen in your next promo campaign – a pen so great someone will want to steal it.
Ballpoint Stylus Pen With LED light
This Ballpoint Stylus Pen With LED light is ideal for students and professionals. The battery is included. Simply push down on the cap to turn the light on and off. Black ink with pen body colors available in red, black and blue.
Limerick Instant-Dry Gel Pen
This Limerick Instant-Dry Gel Pen is perfect for taking quick notes. Its black gel ink is smudge-proof and dries instantly. The soft touch gel pen has silver metal accents, including its clip, and a touch capacitive stylus makes it a multi-function item.
Solid Brass Rollerball Pen
A perfect executive pen for signing on the dotted line, this high-quality Solid Brass Rollerball Pen features a Euro-style screw-on cap design, a woven steel barrel and chrome metal clip and trims. There’s also a German-made black ink refill.
Eco-Friendly Sustainable Gift Seed Pen
Promote sustainability with this biodegradable Eco-Friendly Sustainable Gift Seed Pen, constructed with a kraft paper barrel and bioplastic components. The medium point click pen is filled with non-toxic blue ink, and herb or vegetable plant seeds are hidden in its push-button top. Choose from seeds like basil, cherry tomato, arugula and more.
This 3-in-1 Pen has a stylus and screen wiper, helping eliminate the need for the user to carry unnecessary products. The multi-function ballpoint pen is great for onboarding gifts for new employees or orientation giveaways for schools.
Free-Flowing Fountain Pen
This Free-Flowing Fountain Pen efficiently dispenses ink, using every drop. With an innovative ink system, no cartridge is needed to refill. With a 0.6mm fine point, the ink color matches the barrel color. It also comes packaged in a velvet sleeve. Available in black and green.
Uni-Ball Gel Pen
This Uni-Ball Gel Pen has a comfortable soft-touch grip, allowing for fine control. The smooth, even-flowing ink with a 0.7mm point size locks in ideas, protecting them from water, fading and fraud. The click pen’s black barrel is brandable with your company name and refillable with ink that matches the clip color.