Promo With A Cup Of Joe
If you’re looking for a sure thing, it’s hard to beat coffee. An eye-popping 3 in 4 Americans drink coffee every day, and most of them are having two or more cups per day.
Coffee is a great way to start a conversation, even a metaphorical one between brand and consumer, and there are plenty of ways to build strong messaging around grabbing a cup of coffee with the new contact or sharing the buzz and energy around a new product or an offering.
Having a cup of coffee can also be a self-care ritual. Tapping into what people value for themselves can make an especially strong emotional marketing piece, and outfitting recipients for those me moments can include everything from coffee itself to drinkware that helps keep your brand in happily caffeinated hands.
A great mug or tumbler also works for any other beverage – people can use it for coffee, of course, but if they don’t love coffee, they can use it for hot tea, hot chocolate and cold beverages as well.
New, eco-friendly tumblers made from recycled coffee grounds and other materials bring coffee into the product itself for a fun meta-moment, and from a sustainability standpoint, it’s nice to know that there are additional ways for repurposed materials to be used in the making of the products.
Coffee Tumbler
The 14-oz. Nayad Infinity Tumbler features a removable outer sleeve made of recycled coffee grounds and recycled plastic for a rich coffee color, and the coppery peek-a-boo inner tumbler is made of insulated stainless steel to keep beverages hot for up to 10 hours and cold for up to 20 hours.
And don’t forget the humble ceramic mug. They are back in the mix, big time, thanks to more people working from home and not needing a travel mug like they used to. But it’s not your father’s “World’s Best Dad” mug anymore. When it comes to higher-end drinkware, think brand names and sleek, modern design.
Ceramic Coffee Mug
The Asobu Ultimate Coffee Mug gives you a classic tumbler combined with the unique features of a travel bottle and the feel of a classic mug. Made with a copper lining, double-walled stainless steel and ceramic inner coating, it provides full insulation plus an adjustable spill-proof lid and an easy-hold round handle.
Two-Tone Mug
The old faithful ceramic coffee mug has seen a resurgence recently, thanks to remote work. Take it up a notch with a two-tone model like this 16-oz. Color Coded Bistro Ceramic Mug. The matte black exterior contrasts with a bright interior in one of eight color choices.
Enamel Camping Mug
Metal camping mugs are surging in popularity as people continue to crave the great outdoors – or at least the gear for it. This 16-oz. Speckle-It Camping Mug fits the bill, with its enamel finish, speckled exterior, white interior and stainless steel rim.
For a low-cost branding option that also makes great coffee shop merch, consider coffee-themed stickers. It’s a great way to personalize someone’s favorite drinkware. Stickers can enable your business to lean into the trend for hyper-personalization with a super-affordable, super-customizable option that gets your brand colors and logos out there with fun messaging – plus people love to hold on to those decked-out items that show off more of their personality.
Custom Stickers
Invite users to decorate their own tumblers, bottles or whatever with a custom, full-color Select Your Sticker Sheet. Add your client’s brand art to one of four layouts of six to 10 waterproof, fade-resistant and ultra-removable vinyl stickers.
Here are a few more promo picks for that morning brew fix:
Custom-Labeled Coffee
Add your client’s branding on a Custom-Labeled Bag of Folly Coffee, which can be branded with all sorts of mugnificent messaging to help you espresso yourself by using brewtiful taglines to give recipients a chuckle along with their caffeine buzz.
Biscotti
Baked fresh to order, these Individually Wrapped Biscotti Cookies with custom labels are sure to spark a smile. Choose from chocolate chip, vanilla or almond flavors (which can also be dipped in chocolate).
Chocolate-Covered Espresso Beans
Go for a sweet surprise with a branded Window Tin Filled With Chocolate-Covered Espresso Beans. Your client’s logo silkscreened on the lid will remind recipients where the reusable tin came from when the goodies are gone.
Kick Start Breakfast Kit
A coffee-themed kit like the Kick Start is great for room drops, meetings, welcomes or thank-you’s. Contents include a coffee pour-over pack, gourmet granola and cacao protein bar, all packaged in a customizable box with a personalized journal and slate coaster.
