Dive Into The Magentaverse With The Pantone Color Of The Year 2023

Pantone’s 2023 Color of the Year is Viva Magenta (PANTONE 18-1750), a “brave and fearless” new animated red “expressive of a new signal of strength” as a growing digital world emerges from the COVID-19 pandemic.


“In this age of technology, we look to draw inspiration from nature and what is real,” says Leatrice Eiseman, executive director of the Pantone Color Institute. “PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.”


Eiseman says, “Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”


The Pantone Color of the Year announcement has become an inflection point for the art and fashion worlds, recalibrating trends for the coming year. The ripple effects reach the promotional products industry, too, as the color influences future product and marketing plans.


Each year, the Pantone Institute carefully selects a color that’s reflective of the world’s current landscape. The 2022 Color of the Year was Very Peri – the first brand-new, Pantone-created color chosen by the institute – symbolizing “the global innovation and transformation taking place.”


Additionally this year, Pantone has released a series of complementary colors it calls “the Magentaverse.”

This year’s Color of the Year choice “sends a message of vibrant positivity” and “highlights our change of perspective” as the world moves forward from the pandemic, says Laurie Pressman, vice president of the Pantone Color Institute.


“We do feel this animated crimson red tone is reflective of this unique cultural moment,” Pressman said during the live announcement. “We are living in an unconventional time, time where we need to follow bravely and boldly, create a new vision and write a new narrative for ourselves.”


Viva Magenta encourages boundless joy!

Viva Magenta encourages boundless joy, creativity and self-expression. The empowering, eye-catching and “unconventional shade for an unconventional time” will nourish new ideas and revive energy. 

Tap into this boldness and strength with promotional products in the magenta and red family to enliven your next marketing campaign.

The Paper Mate Flair 

The Paper Mate Flair felt-tip pen is ideal for everyday writing and drawing. The New Point Guard prevents tip from fraying and extends writing life. Its acid-free, water-based ink resists smearing, blobbing and skipping and won’t bleed through paper.

Highlander Four Seasons Blanket

Name a place or a season and there’s a use for the Highlander Four Seasons Blanket. This generously sized fleece blanket is perfect in cold weather as a lap blanket or in warmer climates as a sofa throw or picnic blanket. Available with embroidery or laser patch, it comes rolled and tied with matching grey rope.

Executive Journal

This executive journal is worthy of your client’s message. The cover is made with supple leather-like material bonded to heavyweight chipboard and graced with an elegant blind deboss imprint. There are 100 inside sheets, and it features a black heavyweight pen with elastic closure/bookmark.

Frost Buddy

This Frost Buddy is the world’s first universal can cooler. It designed to insulate nearly all 12-ounce and 16-ounce cans and bottles. Made of double-wall vacuum-insulated stainless steel, it keeps contents cold for over 12 hours. The silicone lid locks cans and bottles in place with a non-slip silicone bottom. Shown in sparkling wine.


This nine-ounce sweatshirt features moisture-wicking properties and a tearaway label. Ideal for schools and sporting events, the sweatshirt is a 50/50 blend of cotton and polyester with double-needle stitching and spandex at waistband and cuffs.