How To Use Promo Products That Give Back For Marketing With A Purpose
Societal leadership is now a core function of business – almost 6 in 10 respondents (58%) in a 2022 consumer study said they purchase from brands based on the company’s beliefs and values. This echoes a 2020 study that revealed how consumers globally are four to six times more likely to purchase from and champion purpose-driven companies.
It’s clear that consumers increasingly want to know where their dollars are going and why, and carefully curated promo products and giveaways can play a lead role in give-back campaigns, such as those that support the environment, veterans’ groups or other nonprofit organizations. This goes for corporate gifts in addition to customer incentives and fundraising.
Giving back with swag that supports the greater good is a great way to raise brand awareness and demonstrate your commitment to corporate social responsibility.
Do your research and ask questions to find out what’s available. The great news is there are many high-quality give-back promotional products to choose from.
Find a cause that aligns with your brand and, more importantly, a give-back story that will resonate with your customers – and with your employees.
Younger workers in particular are looking closely at a company’s mission and values. Often that means they want products that are better for the planet and practices that are socially responsible. This includes eco-friendly brandable apparel like organic cotton T-shirts, drinkware like reusable water bottles and tumblers, and tote bags made from recycled materials.
Deepen the impact of your marketing campaign by choosing promotional items that do double duty to build brand awareness as well as support an important cause, such as environmental conservation, cancer research or fundraising for nonprofit organizations.
Here are a few promotional products with a broader purpose:
Unisex Organic Cotton Tee
This Unisex Organic Cotton Tee is made with 100% organic cotton in an eco-friendly process that saves over 64 gallons of water compared to a conventional cotton T-shirt, plus it’s certified carbon neutral through a partnership with CarbonFund.org. Available in eight colors (shown in red) and sizes XS-4X.
Collective Smooth Fleece Vest
The Collective Smooth Fleece Vest, made of soft polyester fleece and great to outfit your team at trade shows, is available in men’s and women’s cuts (both in sizes XS-4X) and black, navy or gray (shown) and produced in accordance with sustainable and fair trade standards.
12-oz. Mixed Color 2-Pack
Tumblers and drinkware make great corporate gifts, and this eco-friendly 12-oz. Mixed Color 2-Pack is created from wine bottles collected from bars and restaurants. Each glass is unique and dishwasher safe with smooth rims. Single laser engraving included per piece (logo or text). Colors vary.
EcoSmart Crewneck Men’s Sweatshirt
This 50/50 poly/cotton EcoSmart Crewneck Men’s Sweatshirt comes in 25 colors (forest green shown) and sizes S-5X. Made from USA-grown cotton and recycled polyester threads to help keep 60 million plastic bottles out of landfills each year.
This unisex Pack-N-Go Pullover with hood is wind- and water-resistant, lightweight and breathable, and it folds into its own front pouch pocket with zipper closure for easy packing on the go. Available in 16 colors and sizes XS-5X, 10% of sales from select pink styles (including the hot pink shown), support the nonprofit Breast Cancer Research Foundation.
Double Wall Stainless Steel Travel Mug
Available in black or white, the Perka Clayton 20 oz. Double Wall Stainless Steel Travel Mug keeps drinks cold for 24 hours or hot for 12 hours. It’s designed with a comfortable handle, and the curved body shape is compatible with most vehicle cup holders. A portion of all proceeds is donated to Shelter to Soldier, a nonprofit organization that rescues dogs to train as service animals for veterans in need.
EcoLoft Zip Jacket
The EcoLoft Zip Jacket (women’s cut, black only, XS-XL) combines style with sustainability. Made with eco-friendly recycled polyester sherpa fleece, it features a woven patch pocket with hidden zipper on the chest. Each purchase plants 10 trees and supports the nonprofit 1% For The Planet.