Influencer marketing is a great way to reach a large audience and promote your brand. But how can you make sure your influencer marketing campaigns are successful? An effective way to do this is to incorporate promotional products into your influencer strategy.

Promotional products provided to savvy digital influencers are a great way to get your brand in front of a large audience. When influencers use your promotional products, they are essentially giving you free advertising. This can be a very effective way to increase brand awareness and generate leads with 8 out of 10 consumers making a purchase after seeing it recommended by an influencer.

Here are a few tips for incorporating promotional products into your influencer marketing strategy:

Choose the right influencers: When choosing influencers, it is important to choose those who have a following in your target audience. You also want to make sure that the influencers you choose are a good fit for your brand. Whether working with micro-influencers or celebrity influencers, send them a promotional gift that they will want to unbox for their audience.

Choose the right promotional products: The promotional products you choose should be relevant to your brand and your target audience. You also want to make sure that the products are high-quality and provide an experience worth sharing. This is paramount in any event you choose to use promo, 59% of consumers say that when it comes to promotional products they receive, quality is more important than quantity.

Track your results: It is important to track the results of your influencer marketing campaigns so that you can see how effective they are. You can do this by tracking source traffic coming to your website, social media engagement, and/or by using social listening tools to get an in-depth look at what people are saying about your brand across the web.

By incorporating promotional products into your influencer marketing strategy, you can reach a large audience, increase brand awareness and amplify your marketing.