Buzzworthy: Fashion Fit For Food
Wearing our favorite food brands has never been easier. Brands are getting more creative, designing products to mimic or represent our favorite snacks. Find out how these buzzworthy products integrate seamlessly into recipients’ daily lives.
To celebrate new TWIX cookie dough, Mars candy bar brand TWIX partnered with Olympian snowboarder Maddie Mastro to help snow and winter sports fans create a limited-edition split board. A split board, much like the TWIX candy, splits in two halves – and it’s currently the hottest winter sports trend.
Unveiled in late January, the TWIX Doughboard will be handcrafted by snowboarders in Colorado. On one half of the board, Mastro designed a retro take on the classic TWIX logo. For the other half of the board, fans had a limited chance to submit their designs to be selected. The winner will also be invited to meet Mastro. TWIX will also give away over 100 custom co-designed TWIX Doughboards on their website and at ski shops across the country.
Pearl Milling Company Family Stack Sweater
Bringing families together, pancake mix maker Pearl Milling Company launched the Family Stack Sweater in partnership with Ugly Christmas Sweater. Available in two-person, three-person and four-person varieties, this sweater is designed specifically for eating pancakes together. In December, pancake lovers had a chance to win this festive holiday sweater. The sweater also features custom pockets to stash syrup and spatula for easy access.
Jim Beam Kentucky Hug Pajamas
Bourbon brand Jim Beam helped customers send a little love to their loved ones during the holidays with a limited-edition Kentucky Hug Pajama Set. (“Kentucky Hug” is a well-known term among bourbon lovers and Jim Beam fans.) The brand brought the phrase to life with a built-in “hug simulator” in the pajamas, sending a cozy hug to anyone who needs it. The “hug simulation” replicates the feeling of a hug by applying weighted pressure on specific points around the neck, shoulders and back. The unisex red flannel holiday-inspired design is sold in sizes small to 2XL.
Baileys Marshmallow Puffer Jacket
The makers of Baileys Irish Cream liqueur teamed up with New York-based celebrity stylist Jason Rembert to create a cozy, designer fashion line dubbed Treat Couture. The first piece is inspired by a hot chocolate must-have – the marshmallow. Perfect for enjoying an espresso, the Baileys Marshmallow Puffer Jacket is inspired by “the signature rounded shape, soft texture and puffiness of a perfectly toasted marshmallow.” Selling for $1,995 and only in limited quantities, a select few will be rocking this designer promo.
White Castle Fine Art Jigsaw Puzzle
Using art to imitate life, fast food company White Castle partnered with New York artist Dave Pollot to turn artwork celebrating its burgers and fries into a 285-piece Still Life Painting Jigsaw Puzzle. For fans of fine art and puzzles, this collaboration also gives back, donating net proceeds to White Castle’s Team Member Relief Fund, an emergency support program designed to help team members in unexpected financial hardships.
Pollot is known for bringing new life to old art, mixing classic and pop art. This unexpected still life oil painting is one of several in Pollot’s “Calorie Composition” series, which juxtaposes contemporary brands among classic images.
Panera Bread BAGuette Purse
Perfect for the fashionista and the foodie, fast casual café chain Panera Bread launched a new accessory just in time for New York Fashion Week. Combining style and functionality, the Panera Bread BAGuette Bag is designed to carry one of Panera’s new toasted baguettes.
The bag made its appearance in February, stirring up social media chatter and selling out quickly. The 12-inch purse is in the iconic Panera green, devoted to those looking for a pop of color. The stylish accessory features an embossed pattern and a magnetic closure with a custom metal P buckle.