Drive More Sales With Automotive Promo Products
When you think of the automotive market, you might envision bright and shiny cars on display in showrooms or lined up on dealership lots. You wouldn’t be wrong – the United States is home to nearly 19,000 new–car dealers and more than 142,000 used–car dealers.
Car dealerships and auto parts stores comprise 20% of the country’s retail sales, making it the largest retail sector. But the automotive industry encompasses much more than car dealerships – from car shows and car washes to rental agencies and repair shops. With promotional items in the marketing mix, automotive businesses can build brand awareness, incentivize test drives, follow up with buyers and stay top of mind long after customers drive away.
The National Automobile Dealers Association estimates that dealerships spend most of their advertising dollars on internet ads, followed by TV and radio ads. There’s no guarantee potential buyers will notice these ads, but that’s not the case with promotional products. People can feel, hold and touch promotional items in their hands, and they use these giveaways everywhere – in their vehicle, at home, at school and in the workplace.
License plate frames are great for brand awareness, but other promo products can make an even bigger impact on your customers. If you feel like your automotive marketing has been on cruise control, read on for some promo ideas to accelerate your efforts. Consider this your roadmap to creative campaigns that can make your brand unstoppable.
Roadside Safety Light
The Roadside Safety Light makes a smart giveaway at car shows and other automotive events. This aluminum flashlight, perfect for any driver’s safety kit, features a bottom magnet that allows it to stick to metal surfaces. Simply push the button to activate front lights, barrel light or a flashing red light.
CoasterStone Absorbent Stone Car Coasters
Ideal for businesses like auto dealerships, repair shops and oil change centers, the CoasterStone Absorbent Stone Car Coasters keep your company logo visible every time drivers get behind the wheel. These customized coasters fit most standard auto cup holders.
Castelo Nonwoven Trunk Organizer
Thank car buyers for their business with the Castelo Nonwoven Trunk Organizer. This collapsible organizer features three main compartments, two webbed carrying handles and white webbed trim, plus prominent placement for your company name. It folds down for easy storage when not in use.
Prime One umbrella
Auto businesses like repair shops or tire shops can roll out the red carpet on rainy days with the Prime
One umbrella. This logoed, auto–open umbrella features a 46–inch arc and a black rubber handle. When
paired with the RainAlertz app, it can let recipients know when it’s going to rain.
Sidekick Seat Organizer
Automakers and auto dealerships can use the Sidekick Seat Organizer as part of employee appreciation campaigns. This sleek and sturdy organizer keeps items like receipts, files and a laptop within arm’s reach. When sales pros get to the office, they can grab it and go with a cross–body strap.
Sun Shade Square
Get extra mileage out of your marketing message with the Sun Shade Square. This car sun shade prominently features your company logo, is easy to open and features a light, reflective material to keep vehicles cool.
With these and other promotional products – think air fresheners, ice scrapers, car sun shades and more – automotive dealerships and brands can reach different audiences with highly targeted messages depending on buyers’ varying needs. Thoughtful promotional products like travel tumblers, trunk organizers and car chargers can add value to buyers’ overall experience.
Here are a few more types of auto accessories to consider:
Smells Sell The auto air freshener market is nothing to sniff at. The market is currently estimated at $810 million and projected to grow to $918 million by 2028. Want to make vehicles more appealing to buyers? Add logoed air fresheners to every car on the lot. They can help cover up smoke and other odors in pre–owned vehicles and help improve a ride’s overall desirability.
Drive Home A Message
Whether new drivers want to get behind the wheel or educators need to learn how to drive a school bus, promotional products can help driving schools of all kinds market their programs. Logoed items like keychains and tire gauges can help businesses like truck–driving schools, performance–driving schools and CDL schools connect with aspiring drivers. A safety kit with items like jumper cables, a tire pressure gauge and first aid supplies can be especially helpful to a new driver and keep your company name top of mind.
At The Car Wash
The car wash industry is worth more than $33 billion, with more than 60,000 car–wash establishments located in towns and cities around the U.S. About 1 in 3 car owners get their vehicle professionally washed for the eco–friendliness. Winter is the busiest season for car washes, so consider giveaways like ice scrapers, power banks or stainless steel coffee tumblers to show customer appreciation during the frosty months.