Athleisure: Not Just For The Gym Anymore
Hoodies and tees have always been a no-brainer for promotional apparel and merch, but soft, comfy clothing with style has never been more popular for all ages. Office dress codes have trended more toward casual since the pandemic, and people want transitional clothing that can go from the office to the gym to the weekend without missing a beat.
Even fashion maven Tim Gunn, who a decade ago tweeted, “When it comes to dressing, comfort is overrated,” has come to appreciate comfortable clothing, and high-fashion designers like Stella McCartney are jumping on the athleisure train.
The shift in wanting to feel comfortable but still look fashionable and professional, driven in part by remote and hybrid work schedules, has increased the demand for clothes that make it easy to look appropriate for a Zoom meeting with a client but also to swing over to the gym or go for a walk during your lunch break.
Brands can tap into team spirit with these styles, too. Companies of all kinds are outfitting their teams in athleisurewear for trade shows and more, especially those looking to project a relatable, fun image.
Catering to comfort with athleisurewear options is also a subtle way to show that a company cares about its employees and customers. Transitional garments that people can feel appropriate wearing in a variety of settings – including on their days off – also contributes to a sense of work-life balance, and more relaxed dress codes have become an important tool for employee retention.
At the same time, casual is getting less casual as buyers increasingly focus on value and aligning their brands with the impression of quality. Promo suppliers are offering their own retail-inspired versions of trending athleisurewear, and customers are excited to see these pieces.
Morpheus Knit Jacket
The Morpheus Knit Jacket can be dressed up, worn with jeans or paired with other athleisure pieces and makes any outfit look polished and put together. Available in heather charcoal or black, women’s sizes XS-3X and men’s S-5X.
Microterry Pullover Hoodie
This Microterry Pullover Hoodie can also be dressed up with a pair of jeans or dressed down for a more athleisure look. Made of super-soft, snag-resistant fabric, it features side vents and a drop-tail hem for a relaxed fit. Available in four colors (dusk blue shown); sizes XS-4X.
Adult Crewneck Sweatshirt
Crewneck sweatshirts have been increasing in popularity and are now requested almost as often as hoodies. This unisex Adult Crewneck Sweatshirt, made with 80% sustainably and fairly grown USA cotton (20% polyester), comes in 35 garment-dyed colors, including trendy pastels and earth tones (light green shown), and sizes S-2X.
Unisex Fashion Fleece Jogger Sweatpants
Joggers continue to gain in both popularity and style. These Unisex Fashion Fleece Jogger Sweatpants are made in the USA of a super-soft poly/cotton blend and feature an easy-fit waistband with elastic and drawcord, side pockets and ribbed ankle cuffs. Available in five colors (asphalt shown) and sizes XS-3X.
Crossbody Belt Bag Fanny Pack
The retail-inspired LL Crossbody Belt Bag Fanny Pack echoes the shape of what Refinery29 calls “the internet’s favorite crossbody.” Recipients can wear it as a belt bag or across the shoulder, making it the perfect athleisure accessory for a hot girl walk or any adventure. This custom bag has a metal zipper (gold or silver) and is available in 15 standard colors, or choose from 140 stock colors to stand out.
Don’t forget about footwear options, from lace-up sneakers to comfy slides and slip-ons. More people are wearing fun, trendy sneakers with all kinds of apparel. A snazzy pair of branded sneakers like these Scoots can add that finishing touch. The custom-printed shoes are made with recycled materials and available in men’s sizes 4-15, women’s 6-11.5 and kids’ 10-youth 4.